视觉文化视域下当代民间工艺演进及审美转向
|
倪丽平
|
南宁职业技术大学，广西南宁，530008
|
摘要:视觉文化的全域渗透与数字媒介的普及，深刻重构了民间工艺的生存语境、创作形态与传播路径，推动其从传统日用民俗体系向当代视觉符号体验体系完成系统性转型。传统民间工艺以实用功能、地域属性与民俗仪式内涵为核心特质，注重材料工艺与民众日常生活的深度绑定与有机融合。在图像生产、短视频传播与国潮消费主导的视觉时代，民间工艺的视觉表现力、符号辨识度与情感体验价值被不断放大，逐步突破传统乡土发展边界。本文依托视觉文化理论，结合非遗传承实践与文创产业发展现状，系统梳理当代民间工艺在创作形式、传播媒介、价值功能层面的演进脉络，阐释其审美范式的三重转向，即功用审美向视觉审美转变、地域民俗审美向国潮符号审美转变、静态品鉴审美向互动体验审美转变。同时反思视觉化发展过程中存在的审美浅表、创作同质、文化内涵消解等现实问题，探索视觉场域下传统工艺守正创新的可行路径，为民间工艺的活态传承、当代转化与审美重构提供理论参考。
关健词：视觉文化；民间工艺；当代演进；审美转向；非遗传承
|
The Evolution and Aesthetic Turn of Contemporary Folk Crafts from the Perspective of Visual Culture
|
Liping Ni
Nanning Vocational and Technical University, Nanning Guangxi 530008, China
|
Abstract：The pervasive penetration of visual culture and the popularization of digital media have profoundly reconstructed the living context, creative forms and communication paths of folk crafts, promoting their transformation from the traditional daily-folk custom system to the contemporary visual-symbol-experience system. Traditional folk crafts are centered on practicality, regionality and folk ritual sense, emphasizing the deep integration of materials, skills and the life world. In the visual era dominated by image production, short-video communication and national trend consumption, the visual expressiveness, symbolic recognition and emotional experience value of folk crafts are unprecedentedly highlighted. Based on visual culture theory, combined with intangible cultural heritage inheritance and cultural and creative industry practice, this paper sorts out the evolution of contemporary folk crafts in three aspects: creative form, media communication and value function, and analyzes the characteristics of its aesthetic paradigm shift from functional aesthetics to visual aesthetics, from regional folk custom to national trend symbol, and from static appreciation to interactive experience. It also reflects on problems such as superficiality, homogenization and cultural weakening in the process of visualization, and explores the development path of upholding integrity and innovation for traditional crafts in the contemporary visual field. The study aims to provide theoretical reference for the living inheritance, contemporary transformation and aesthetic reconstruction of folk crafts.
Keywords : Visual Culture; Folk Crafts; Contemporary Evolution; Aesthetic Turn; Intangible Cultural Heritage
参考文献
[1] 潘鲁生.民间艺术的当代形态及其多元共生性[J].人民日报，2025(02):12-15.
[2] 费瑟斯通 . 消费文化与后现代主义 [M]. 刘精明，译.南京：译林出版社，2000.
[3] 庄睿熙.视觉文化语境下民间工艺的符号化转向[J].当代艺术与设计，2025(3):45-50.
[4] 李娟.数字媒介赋能民间工艺传播路径创新[J].装饰，2024(7):78-82.
[5] 方李莉.传统手工艺的当代审美重构[J].中国工艺美术，2025(1):32-37.
[6] Smith J. Visual Culture and Folk Craft Transformation in the Digital Age [J]. Journal of Folk Art Studies, 2024, 8 (2): 56-63.
|
|
|
论文收录证明 / 文献检索报告
Document Retrieval Certificate / Proof of Publication Indexing
作者贡献声明 / 贡献确认书
Author Contribution Statement / Certificate of Authorship Contribution
同行评审报告 / 评审意见
Peer Review Report / Peer Review Comments
利益冲突
Conflict of Interest
作者声明不存在任何利益冲突。
The author declares no conflict of interest.
|
|
