艺术品包装设计理念分析——以书画类艺术品为例
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王星蕊 ，孔祥通
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1.山东农业工程学院，山东济南，250000；2.曲阜远东职业技术学院，山东曲阜，273100
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摘要：本研究旨在深入分析书画类艺术品的包装设计理念，探讨如何在保护艺术品本体的同时，提升包装的文化内涵、经济价值和审美体验。通过对国内外相关研究的梳理和市场调研，结合书画类艺术品的特殊性，分析了保护性、文化性、经济性、审美性和功能性等包装设计理念在书画类艺术品包装中的具体应用。同时，提出了新材料与新技术应用、设计风格创新、包装结构创新以及提升包装附加值等创新策略，旨在为书画类艺术品包装设计提供理论指导和实践参考，促进书画艺术品市场的健康发展。
关健词：艺术品包装设计；书画类艺术品；设计理念；创新策略；文化价值
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Analysis of Art Packaging Design Concepts—Taking Calligraphy and Painting Artworks as Examples
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Xingrui Wang, Xiangtong Kong
1.Shandong Agriculture and Engineering University, Jinan, Shandong, 250000，China；2.Qufu Far East Vocational and Technical College, Qufu, Shandong, 273100，China
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Abstract：This study aims to deeply analyze the packaging design concept of calligraphy and painting artworks, and explore how to enhance the cultural connotation, economic value, and aesthetic experience of packaging while protecting the artwork itself. Through sorting out relevant research at home and abroad and conducting market research, combined with the particularity of calligraphy and painting artworks, this study analyzes the specific application of packaging design concepts such as protection, culture, economy, aesthetics, and functionality in the packaging of calligraphy and painting artworks. At the same time, it proposes innovative strategies such as the application of new materials and technologies, design style innovation, packaging structure innovation, and increasing the added value of packaging, aiming to provide theoretical guidance and practical reference for the packaging design of calligraphy and painting artworks, and promote the healthy development of the calligraphy and painting art market.
Keywords : artwork packaging design；calligraphy and painting artwork； design concept；innovation strategy；cultural value
参考文献
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