内蒙古非遗艺术海外传播的英语叙事视角建构
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赵一琪
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集宁师范学院，内蒙古乌兰察布，012000
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摘要：内蒙古非遗艺术兼具草原文化基因、游牧生活记忆和多民族交往经验, 是中国北方民族艺术对外传播的重要内容。当前相关英文传播仍偏向材料陈列、技艺解释和宏观概念展示, 容易造成文化主体不清、审美感受不足和海外受众难以共情等问题。本文聚焦英语叙事视角, 分析内蒙古非遗艺术海外传播中的视角失衡, 并提出族群零聚焦、传承人内聚焦和审美外聚焦相结合的复合视角模型。研究认为, 英语叙事视角重构不是简单翻译, 而是文化立场、讲述身份和审美路径的重新安排。
关健词：内蒙古非遗；海外传播；英语叙事；叙事视角；跨文化传播
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Construction of English Narrative Perspectives for the Overseas Communication of Intangible Cultural Heritage Arts of Inner Mongolia
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Yiqi Zhao
Jining Normal University,Ulanqab,Inner Mongolia 012000,China
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Abstract：The intangible cultural heritage arts of Inner Mongolia embody grassland cultural genes, memories of nomadic life, and experiences of multiethnic interaction. They constitute an important part of the overseas communication of ethnic arts in northern China. However, current English-language communication of these arts still tends to emphasize material display, technical explanation, and generalized cultural concepts. Such an approach may weaken cultural subjectivity, reduce aesthetic appeal, and limit emotional resonance among overseas audiences. Taking English narrative perspective as its main focus, this paper examines the imbalance of perspectives in the overseas communication of the intangible cultural heritage arts of Inner Mongolia. It further proposes a compound narrative perspective model that integrates community-based zero focalization, heritage-bearer-centered internal focalization, and aesthetic external focalization. The study argues that reconstructing English narrative perspectives is not merely a matter of translation, but a process of rearranging cultural position, narrative identity, and aesthetic approach.
Keywords : intangible cultural heritage of Inner Mongolia;overseas communication;English narrative;narrative perspective;cross-cultural communication
参考文献
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